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数字媒体语境是在信息技术基础上衍生的一种新型的媒体语境,其主要以后以下四种特征:交互性、整合性、数字化以及时效性。目前视觉传达在设计阶段收数字媒体语境特性的影响,视觉习惯、视觉心里和创作方式均发生较大的变化。在视觉设计未来的发展中,其设计将由单项传播逐渐转向交互式传播的方向发展,视觉心理将作为设计时核心的关注点,信息化的交互特点能为其提供重要的保障。由于信息化技术快速发展下,暴露出了一些不足,这使视觉传达设计更注重与受众之间的互动和体验,在视觉传达设计未来的发展中,将艺术和技术的有效融合是其发展的重要方向。基于这样的状况,笔者对数字媒体语境下的视觉传达设计展开论述,进而为该领域的从业人员提供信息服务。
The digital media context is a new type of media context derived from information technology. It mainly has the following four characteristics afterwards: interactivity, integration, digitization and timeliness. At present, visual communication receives the influence of the contextual characteristics of digital media during the design stage, and changes in visual habits, visual heart and creative methods have undergone major changes. In the future development of visual design, its design will gradually shift from single communication to interactive communication. Visual psychology will be the focus of design-time core, and the interactive features of information technology can provide important protection for it. Due to the rapid development of information technology, some deficiencies have been exposed, which makes visual communication design more focused on the interaction and experience with audiences. In the future development of visual communication design, the effective integration of art and technology is its development Important direction. Based on this situation, I discuss the design of visual communication in the context of digital media and provide information services to practitioners in this field.