当前和今后一个时期,相当比例的小微企业需对原有商业模式进行改造、创新、升级,发挥船小好调头的优势,以期适应变化,实现可持续发展。根据Abdelkafi(2013)的商业模式理论,小微企业可以通过再造价值主张、建构价值网络和创新价值沟通等途径创新商业模式,激发经营活力,保持竞争能力,延续企业生命。 At present and in the coming period, a considerable proportion of small and micro enterprises need to transform, innovate and upgrade the original business model and make full use of their advantages in adapting to changes so as to achieve sustainable development. According to Abdelkafi (2013) 's business model theory, small and micro businesses can innovate their business models by rebuilding value propositions, constructing value networks and communicating with innovative value to stimulate business viability, maintain competitiveness and extend corporate life.