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借助此前两次“水战”迅速崛起的农夫山泉又陷质疑之中,包括竞争对手华润怡宝在内的多方被牵扯进来,各方态度耐人寻味自今年3月份以来,饮用水品牌农夫山泉突然陷入外界一连串的质疑中,接连被曝产品中喝出黑色不明物、棕色漂浮物以及“水源地垃圾围城”等负面消息。沉默了一段时间后,农夫山泉终于开始反击,称之前媒体的一系列负面报道,是“蓄意策划的,隐藏在幕后的就是国有控股饮用水企业华润怡宝”。在饮用水市场旺季来临
Nongfu Spring, which has rapidly emerged from the previous two “water battles”, has been questioned. Many competitors, including China Resources Cestbon, have been involved. The attitude of the parties is intriguing. Since March of this year, drinking water brands Nongfu Spring Suddenly caught in a series of questions from the outside world, the exposure of products exposed black unclear, brown floating objects and “water resources to the garbage city” and other negative news. After a period of silence, Nongfu Spring finally started to fight back, saying that a series of negative reports from the previous media was “deliberately planned.” Behind the scenes was the state-controlled drinking water company Huarun Ipoh. In the drinking water market peak season