我们经常谈到经销商管理,究竟什么是经销商?为什么要管?管什么?怎么管?管到什么为止?精通每一个环节就显得非常关键。经销商在营销当中扮演的是四大核心之一,其营销的四大核心:产品、价格、渠道、分销。经销商就是营销不可或缺的渠道。所谓渠道就是水从源头出来流到终点必不可少的载体,那么这个载体如果出现堵塞、断裂、漏水、弯曲,水也就会失去方向,终究到达不了终点。渠道亦然,如果产品出来之后出现经销商断裂、经销商不流通、经销商不重视、经销商没钱进货、没 We often talk about the dealer management, what is the dealer? Why to manage? What? How to control? Until what?? Proficient in every aspect is very crucial. Dealers in marketing play one of the four core, the four core marketing: product, price, channel, distribution. Dealers are indispensable marketing channels. The so-called channel is the source of water flow from the source to the end of the essential carrier, then if this carrier is blocked, broken, leaking, bending, water will lose its direction, after all, can not reach the end. The channel is also, if the product appears after the dealer broke, the dealer does not flow, the dealer does not pay attention, the dealer money purchase, did not