维吾尔族的制毡技艺是国家非物质文化遗产之一,维吾尔族传统花毡做工精致,花色绚丽。近几年,随着生活水平的提高,式样单一的维吾尔族传统花毡慢慢淡出了维吾尔族人民的生活。因收入少、制毡手工成本高,制毡艺人的数量也在逐年减少,这项传统技艺正面临着失传的困境。因此,本文利用现代的销售策略,开发维吾尔族传统花毡工艺品,使制毡技艺得以保护和传承,这将是一项具有历史意义和社会价值的工作。 The Uyghur felt-making technique is one of the national intangible cultural heritage. Uyghur traditional flower-felt workmanship is exquisite and colorful. In recent years, with the improvement of living standards, a single Uyghur traditional flower mat slowly fades out of the Uyghur people’s lives. Due to the low income, the high cost of hand-made felts, the number of felted artists are also decreasing year by year, this traditional technique is facing the dilemma of loss. Therefore, in this paper, it is a historical and social value to utilize the modern sales tactics to develop traditional handicrafts of Uyghur traditional handicrafts so as to protect and inherit handicraft techniques.