随着中国城镇化的快速发展及房地产行业的不断繁荣,越来越多的房地产公司为了吸引眼球,夸大宣传,打出了各式各样的广告宣传语。这些广告中存在了很多的语误问题。本文主要从语义平面的五个方面,对房地产广告中出现的语误现象进行分析,阐释其中的语误原因。 With the rapid development of China’s urbanization and the continuous prosperity of the real estate industry, more and more real estate companies have launched various kinds of advertising slogans to attract attention and exaggerate their propaganda. There are a lot of errors in these ads. This article mainly analyzes the errors that appear in real estate advertisements from five aspects of semantic plane and explains the causes of errors.