论文部分内容阅读
中国零售业快速发展但存在着诸多问题,如过度竞争,业态结构不合理,业态区域结构失衡及政府对于内外资零售企业态度极端等。为进一步优化零售产业的组织结构,中国政府应该改变点国内了零售业的态度,中国的零售企业应利用本土化优势积极发展二三级城市,学习先进的管理经验和技术,提高创新能力,建立自有品牌,且让公司股票上市筹集资金发展企业规模。
The rapid development of China’s retail industry, but there are many problems, such as excessive competition, industry structure is irrational, format regional imbalances and the government for foreign retail enterprises and other extreme attitudes. In order to further optimize the organizational structure of the retail industry, the Chinese government should change the attitude of domestic retail outlets. Chinese retail enterprises should take advantage of their localization to actively develop tier-2 and tier-3 cities, learn advanced management experience and technologies, and improve their innovative capabilities. Own brand, and let the company listed on the stock market to raise funds to develop business scale.