1993年,美国的日杂零售商、快速消费品分销商和制造商率先启动高效消费者反应(ECR),以改变供应链效率低下的状况。ECR的主要战略之一即品类管理,它为大家提供了如何确定哪些产品对消费者最重要,以及确保这些产品得到及时供应的方法。 In 1993, grocery retailers, fast moving consumer goods distributors and manufacturers in the United States pioneered efficient consumer reaction (ECR) to change the inefficiencies in the supply chain. One of ECR’s main strategies is category management, which gives you a way to determine which products are most important to consumers and how to ensure timely availability of those products.