北京商学院张松山副教授在《市场交易规范化的内在要求——论市场经济体制下的商业道德建设》一文中指出,市场交易秩序与商业道德规范关系密切。商业道德规范在维护市场交易秩序的过程中产生,正常的市场交易秩序要求一定的商业道德规范发挥约束商事行为的作用;商业道德是通过社会舆论的力量,谴责市场交易活动的不道德行为,建立正确的行为导向,并通过商人的道德自制力,使商人自觉地遵守商业道德规范,维护市场交易秩序。在社会主义市场经济体制中,商业道德规 Associate Professor Zhang Songshan of the Beijing Business School pointed out in the article “Intrinsic Requirements for the Standardization of Market Transactions—On the Construction of Business Ethics under the Market Economy System” that the market transaction order is closely related to the norms of business ethics. Business ethics norms arise in the course of maintaining the order of market transactions. The normal market transaction order requires certain commercial ethics norms to play a role in constraining commercial conduct. Business ethics is the power of public opinion to condemn the unethical behavior of market trading activities. Correct behavior-oriented, and through the moral self-control of businessmen, so that businessmen consciously abide by business ethics and maintain market order. In the socialist market economic system, commercial ethics