目前对语言经济学的应用研究多数集中在外语的经济价值方面。而针对汉语的经济价值的研究总体偏少。本研究针对当前服务业的发展,将研究对象集中在运用汉语(普通话及方言)的语言服务方面,探索语言经济学视角下的语言服务的相关问题。研究指出,现代社会中语言服务具有重要的经济价值。语言服务提供者在投入方面的差异与重视程度,以及语言服务消费者对语言服务的消费意愿进一步显现了语言服务的经济价值。以语言服务为研究对象,研究汉语的语言经济价值,在当前语言生活日益多样化、服务经济快速发展的时代,具有重要的理论价值和实践意义。 At present, most applied studies on linguistic economics focus on the economic value of foreign languages. The research on the economic value of Chinese is generally less. This study aims at the current development of service industry, focusing on the use of Chinese (Putonghua and dialect) language services, to explore the linguistic perspective of language services related issues. Research shows that language services in modern society have important economic value. The difference and emphasis of language service providers in their input and the willingness of language service consumers to spend on language services further reveal the economic value of language services. Taking language service as the research object, studying the economic value of Chinese language has an important theoretical value and practical significance in the current era of increasingly diversified language life and rapid development of service economy.