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8月底本来是法国人外出度假的季节,可是去年8月24日美国微软公司在全球发行“视窗95”时,法国的媒体从电视到报纸都充满“视窗95”的广告,电脑商店里顾客人来人往,川流不息,挤满了好奇的法国青年。 微软公司为了在法国推销“视窗95”,花了10亿法郎的广告费,造成极大的轰动,“视窗95”软件也卖得红火。这种铺天盖地的宣传手法,却再次勾起一些法国人心中的隐痛,大骂美国文化以帝国主义侵略手法入侵法国。 “微软”在宣传上使出的大手笔,也引起法国广告业者的反感,他们觉得微软公司太霸道了,把“视窗
The end of August was originally a holiday season for French people, but August 24 last year, when Microsoft released Windows 95 worldwide, the French media from television to newspapers are full of “Windows 95” ads, computer shop customers Come and go, steady stream, packed with curious French youth. Microsoft was spending $ 1 billion on advertising for Windows 95 in France, causing a huge sensation and selling Windows 95 software. This overwhelming propaganda tactics once again arouse the pain of some French people in their hearts and cursed the U.S. invasion of France with imperialist aggression. “Microsoft” in the propaganda generous, but also aroused the dislike of the French advertising industry, they think Microsoft is too overbearing, the "window