随着农村经济社会的发展,农村电力市场的复杂性及用电客户需求的多样性凸显,电力体制改革加速之下,大电网企业固守及开拓农村电力市场尤为急迫,面向农村电力市场的区县供电企业应积极创新市场营销手段,提升管理水平。随着我国国民经济整体水平的不断提升和电力发展的持续加快,农村电力营销管理工作凸显了一些问题。农村电力营销管理人员更需要对农村电力市场特点及工作方向加深了解,对存在的问题提出合理的对策,多方位提升电力营销管理水平。当下城乡电力市场的特点目前,电力工业是我国国民经济发展的重要经济支柱,对促进国家经 With the development of economy and society in rural areas, the complexity of rural electricity markets and the diversity of customers’ needs highlight the fact that with the acceleration of the power system reform, it is particularly urgent for large power grid enterprises to stick to and develop the rural power market. The districts and counties facing the rural power market, Power supply companies should actively innovate marketing tools to enhance the management level. As China’s national economy continues to improve the overall standard and the continuous acceleration of power development, rural power marketing management highlights some of the issues. Rural power marketing managers need to deepen their understanding of the features and work directions of the rural power market, put forward reasonable countermeasures to the existing problems and enhance the power marketing management in all directions. The current characteristics of urban and rural power market At present, the power industry is an important economic pillar of our national economic development, to promote the national economy