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当前,日益动态复杂化的竞争环境对企业竞争优势的持续带来了巨大挑战,从而要求我们重新审视传统的竞争优势理论。本文对竞争优势理论丛林中的外生论和内生论进行了整合,从环境、资源、能力和制度四个维度分析了企业可持续竞争优势产生的基础.并以海尔集团为例,对现实社会中企业竞争优势的形成进行了解析.从而为动态环境中企业持续竞争优势的形成机制提出了一个整合的分析视角。
At present, the increasingly dynamic and complicated competitive environment poses a great challenge to the continuance of competitive advantage of enterprises, which requires us to reexamine the traditional theory of competitive advantage. This paper integrates the exogenous theory and endogenous theory in the theory of competitive advantage jungle and analyzes the foundation of sustainable competitive advantage of enterprises from the four dimensions of environment, resources, ability and system, and takes Haier Group as an example, The formation of enterprises ’competitive advantage in society is analyzed, and an integrated analysis perspective is put forward for the formation mechanism of enterprises’ sustainable competitive advantage in the dynamic environment.