经济发展,旅游需求日益多元化,高端休闲消费也日渐频繁,其中私人游艇旅游就是一种新出现的旅游需求。私人游艇旅游在国外已经发展到了一个相当高的程度,但在中国仅处于萌芽阶段。本文在分析中国私人游艇的消费情况和现状的前提下,指出中国具有发展私人游艇旅游的前景和可能,并根据我国的实际情况提出针对性的营销手段。目前,私人游艇旅游在中国受到多方面因素的制约,其发展道路还很漫长。 Economic development, increasingly diversified travel demand, high-end leisure spending is also increasingly frequent, of which private yacht tourism is a new tourist demand. Private yacht tourism in foreign countries has grown to a very high level, but only in its infancy in China. Based on the analysis of the consumption situation and current situation of private yachts in China, this paper points out that China has the prospect and possibility of developing private yachts tourism and puts forward targeted marketing measures according to the actual conditions in our country. At present, private yacht tourism is subject to many factors in China, and its development path is still long.