消费者是市场交易的主体,其诉求是影响市场的主要风向标,决定着旅游工艺品销售的最终结果。在旅游市场日益活跃的大背景下,本文对阿坝州旅游工艺品市场做了较为详尽的消费者调查,就当前旅游消费者对工艺品的知晓度、满意度、对旅游工艺品的关注点、需求特征进行了分析,为阿坝州旅游工艺品市场未来发展指出了方向。 Consumers are the main body of market transactions. Their appeals are the main weather vanes affecting the market, which determines the final result of sales of tourism handicrafts. In the background of increasingly active tourism market, this article made a more detailed consumer survey on the tourism market of Aba tourism. Based on current consumers’ awareness of handicrafts, their satisfaction, the concern and demand characteristics of tourism handicrafts, The analysis pointed out the direction for the future development of Aba tourism and handicrafts market.