一、国际会展业的主要发展趋势1.主办机构专业化目前,深圳的许多专业性展会都是由行业协会主办的,这一点与20世纪50～60年代的国际展会相似。随着展会之间的竞争激烈化,越来越多的行业协会把自己的展览会卖给了专业展览公司,或者和专业展览公司合资组织股份公司,行业协会只保留 I. Main Development Trends of International MICE Industry 1. Specialization of Organizers At present, many professional exhibitions in Shenzhen are sponsored by industry associations, which is similar to the international fairs in the 1950s and 1960s. As the fierce competition between the show, more and more trade associations to sell their own exhibition to a professional exhibition company, or joint venture with professional exhibition company joint-stock companies, trade associations retain only