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随着媒介环境、读者审美、图书市场的发展变化,影视图书正变得越来越受欢迎。尽管影视与图书互有影响与推动,但总体来说,目前影视对图书的影响要大于图书对影视的影响,这导致了目前很多图书借力于影视甚至依赖于影视。影视图书过去较多是以图书为主导,现在较多是以影视为主导。影视图书存在的问题一是过度商业化,二是市场较为混乱,三是版权纠纷频发。影视图书未来的发展方向是在运作主体、运作形态、盈利模式多元化方面寻求新的突破。
With the media environment, readers aesthetic, the development of the book market changes, video books are becoming more and more popular. Although the interaction between film and television plays an important role in each other, on the whole, the current impact of film and television on books is greater than the influence of books on film and television. This has led to the fact that many books currently rely on film and television and even rely on film and television. Movie books in the past is more dominated by books, and now more is dominated by video. First, the problems of video books over-commercialization, and second, the market is more chaotic, and third, frequent copyright disputes. The future direction of the development of film and television books is to seek new breakthroughs in the operation of the main body, the operation mode, the diversification of the profit model.