论文部分内容阅读
麦克卢汉说:“媒介是社会发展的基本动力,也是区分不同社会形态的标志,每一种新媒介的产生与运用,都宣告我们进入了一个新时代。”微博的问世也预示着一个媒介新时代的来临。当今中国,微博继博客、播客、SNS之后迅猛发展,并以其短小、快捷的传播特点,博手机短信、社交网站、博客和IM众家之长,随时随地发布信息,正日益成为互联网时代最主要、最炙手可热的传播平台之一。而微博在改变和分散话语权、下放信息传播权利的同时,也加剧着信息传播权的集中,微博话语场中的信息和意见日益为意见领袖所掌控和引领。在这样一个民意涌动的时代,微博意见领袖更是对社会舆论的形成和引导造成了巨大影响。
McLuhan said: “The media is the basic motive force for social development as well as the symbol of distinguishing between different social forms. The birth and application of each new medium announce that we have entered a new era.” "The advent of weibo also indicates The advent of a new era of media. Nowadays, microblogging is rapidly developing after blogs, podcasts and SNSs in China. With its short and fast communication features, mobile phone text messages, social networking sites, blogs, and IM leaders all over the world, it is increasingly becoming an Internet age One of the most important and hottest communication platforms. While Weibo changes and disperses discourse rights, decentralizes the right to information dissemination, it also aggravates the concentration of information dissemination rights. The information and opinions in Weibo discourse field are increasingly controlled and led by opinion leaders. In such an era of public opinion surging, microblogging opinion leaders have a tremendous impact on the formation and guidance of public opinion.