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铜关粉皮厂,好一幅凄凉景象——厂房破旧,设备老化,工艺落后,产品单一难销,工人开不出工资,年年亏,谁干谁赔……就是这个乱摊子,56岁的高明良于2001年6月,毅然承包下来。他的野心可谓不小,不仅要生存下去,还要干出大名堂。那么,究竟干什么才能找到卖点,打开大市场呢?他首先想到,毫(bó)州地处黄淮平原腹地,盛产五谷杂粮。祖辈流传“杂面馍,杂面汤,一日三餐家常粮。能壮体,能防病,胜似黄药汤(中药汤)”。而在当今市场上,虽然出现杂面饼,各种杂粮面条,但一是品种单一,没有合成后的丰富营养;二是还难以适应现代人即冲即食的快节奏。这种快餐虽有多种方便面,但因其皆属精白粉,又是油炸,还不具备多种营养,因而已很难适应当前多营养,求保健
Tongguan Fenpi plant, a very bleak picture - plant shabby, aging equipment, technology behind, the single product hard to sell, the workers can not afford to pay, loss year after year, who is doing ... ... is this mess, 56-year-old Gaoming good in June 2001, decided to contract down. His ambition is no small, not only to survive, but also to dry out the big names. So, what can we do to find a selling point and open the big market? He first thought that the state of bao was located in the hinterland of the Huanghuai Plain and rich in whole grains. Spread ancestors “miscellaneous noodles, miscellaneous miso soup, three meals a day home grain. Can strong body, can prevent disease, is better than the Huang Yao Tang (Chinese medicine soup) ”. In today’s market, although there are miscellaneous grains, miscellaneous grains noodles, but the first single species, there is no rich nutrition after synthesis; the second is also difficult to adapt to the fast pace of modern instant instant. Although this snack has a variety of instant noodles, but because they are all white flour, but also fried, do not have a variety of nutrition, it has been difficult to adapt to the current multi-nutrition, seeking health