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企业的所有制特征是否影响广告对社会福利的作用?本文利用2004-2007年中国工业企业的面板数据,在NEIO生产法模型的基础上加入企业的广告投入因素,利用随机效应方法直接测算我国工业企业的市场势力,在此基础上考察广告活动在不同企业所有制征下对社会福利的影响。实证结果表明,国有企业的广告与社会福利没有显著关系,私营企业的广告改进了社会福利,而外资企业的广告降低了社会福利。
Whether the ownership characteristics of enterprises affect the role of advertising on social welfare? This article uses the panel data of Chinese industrial enterprises from 2004 to 2007, adds the advertising investment factors of enterprises based on the NEIO production method model, and uses the random effects method to directly measure the industrial enterprises in China Market power, on this basis to examine the impact of advertising campaigns on social welfare in different enterprises ownership. Empirical results show that there is no significant relationship between the advertisements of state-owned enterprises and social welfare, the advertisements of private enterprises have improved the social welfare, and the advertisements of foreign-funded enterprises have reduced the social welfare.