随着人们当前物质生活水平日益提升,人们对精神层面的需求也丰富了起来,其中之一便是旅游。时下,旅游行业迅速发展,旅游景区形象成为了游客对旅游景区进行选择的重要因素。提升旅游景区形象是旅游开发商重点关注问题。 As people’s current living standards are increasing, people’s spiritual needs are also enriched. One of them is tourism. Nowadays, the rapid development of tourism industry, tourist attractions has become a tourist image of the tourist attractions to choose an important factor. To enhance the image of tourist attractions is the focus of attention of tourism developers.