“阶梯返利”作为分销领域的惯例盛行虽久,对于当下的汽车行业其实流弊深远。市场越艰难,企业越需深刻内省市场下行年份最适宜做深刻自省,发现似是而非的习惯误区,从中找到突破的机会。“阶梯返利”就是这样的典型例子。阶梯返利,或者称做台阶式返利,指厂家为了刺激销售,将额外返利与经销商的销量目标挂钩,用台阶式递进方式发放,销量任务完成越好,给予经销商的单台返利越 “Ladder rebate ” As the prevalence of the practice of the distribution area for a long time, for the current auto industry in fact far-reaching abuses. The more difficult the market, the more enterprises need to deeply introspect the market the most appropriate year to do a deep self-examination, found paradoxical habits misunderstandings, to find a breakthrough opportunity. “Ladder rebate ” is such a typical example. Ladder rebate, or step-style rebate, means manufacturers in order to stimulate sales, additional rebates and dealer sales target linked step-by-step way to release, the sales task to complete the better, give the dealer a single rebate