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电力市场营销是以满足人们对电力及电力服务的需求和欲望为目的,通过电力市场潜在的电能交换为现实交换的活动。电力市场营销以市场为立足点,以高效、便民、提高电能的终端能源占有率为目标,引入能够适应市场经济需要、增强市场应变能力,改善服务质量,有助于经营效益化,有利于市场开拓和发展的新机制,不断拓展电力市场营销活动。特殊的产品具有特殊的营销方式,电力产品的特殊性使得电力市场营销必须以社会为中心。电力行业从垄断到引入竞争机制的转变,也是一个观念转变的过程,树立电力的社会市场营销观念是电力企业参与市场竞争的基本原则。
Electricity marketing aims to meet people’s needs and desires for electricity and electricity services through the exchange of potential electricity in the electricity market as a reality exchange. With the market as the starting point, the power marketing aims to meet the needs of the market economy by enhancing the market share of energy efficient terminals, increasing energy efficiency, enhancing the resilience of the market and improving the quality of service, which is conducive to business efficiency and market benefits Develop and develop new mechanisms, continue to expand electricity marketing activities. Special products have special marketing methods, the particularity of power products makes power marketing must be community-centered. The change of power industry from monopoly to introduction of competition mechanism is also a process of changing concepts. Establishing the concept of social marketing of electricity is the basic principle for power enterprises to participate in market competition.