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随着人们消费水平的提高,零售市场日渐繁荣,各种业态百花齐放,争相分得一块属于自己的市场蛋糕。专业市场、百货店、购物中心、奥特莱斯、名品折扣店、销品茂……面对如此丰富的零售市场业态,品牌商在选择零售渠道时依然会陷入困境,而新建的商业地产项目同样也面临招商难的问题。如何破解这“两难”迷题、走出困境呢?
With the improvement of people’s consumption level, the retail market has been booming day by day, all kinds of business forms have flourished, and they have been scrambling to share their own market cakes. Professional markets, department stores, shopping malls, outlet outlets, discount stores and sales malls ... In the face of such a rich retail market format, brand retailers will still be in trouble when choosing retail channels. However, the newly-built commercial real estate projects Also face the difficult problem of investment. How to crack this “dilemma ” puzzle, out of the woods?