随着大众文化的崛起,平民偶像逐渐取代传统的生产型英雄(如劳动模范、战斗英雄、科学家等)成为万众瞩目的偶像,引领风尚的精神领袖。本文试图从媒体、受众、偶像三个方面研究大众传播时代的媒体塑造偶像的新方式、新特征,以及这种新的偶像塑造方式所产生的社会影响和造成的社会问题。 With the rise of popular culture, civilian idols gradually replace the traditional production-type heroes (such as model workers, battle heroes, scientists, etc.) to become popular idols and lead spiritual leaders. This article attempts to study the new ways and new characteristics of the media in the mass media era from the aspects of the media, the audience and the idol, as well as the social influence and the social problems caused by the new idol modeling.