企业做品牌要有“两信”:对外可信,对内自信。我认为,对内自信很重要,骗人的人,过度承诺的人,实际上是对自己的不自信。谁都知道坑蒙拐骗、伤天害理是丧天良的事,那他为什么还要做呢?是因为他自己觉得做不出好产 Enterprises have to do the brand “Two letters ”: external credible, internal confidence. I think that it is very self-confidence, deceptive people, over promised people, in fact, are not self-confidence. Everyone knows that swindling and cheating is a futile thing, why did he do it? Because he did not think he could make a good job