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随着互联网时代文化创意产业的蓬勃发展,创意明信片市场前景广阔,风格形式多元化,插画风格的明信片以丰富的表现手法、强烈的视觉效果、打动人心的情感魅力被大众青睐。本文结合“螺纹花恋”主题明信片设计实践,从图形设计、色彩表达等方面探索明信片插画设计的表现形式及设计方法,阐述在设计中追求原创性、审美性、艺术性,个性化表现的同时,注重情感的传递和文化内涵的提升。
With the vigorous development of cultural and creative industries in the internet age, the postcard market for creative postcards has a bright future and a diversified style. Postcards of illustration style are favored by the public due to their rich performance techniques, strong visual effects and touching emotional appeal. Based on the postcard design practice of “Thread Flower Love ”, this paper explores the representation and design method of postcard illustration design from the aspects of graphic design and color expression, and expounds on the pursuit of originality, aesthetics, artistry and personalization in design At the same time, pay attention to emotional transmission and enhance the cultural connotation.