广告,在今天日益火爆的商战中,已成为商家促销商品,展示形象、刨取利润的必用手段。其形式也随着科学技术的进步和人们思维观念的嬗变,不断扩大更新,形成今天广播、电视、报纸、书刊、招贴、信函等多种形式、多元载体的广告格局。 然而,翻开悠悠千载的史册,可以看到,很早以前,我们的先辈就懂得运用广告传递信息,招徕顾客,角逐市场。今天的广告不少是在过去广告形式的基础上演变发展而来,并且或多或少留有昔日广 Advertising, increasingly popular in today’s business war, has become a merchant to promote goods, display images, profit is the necessary means. With the progress of science and technology and the evolution of people’s thinking, its form has been continuously expanded and updated to form the advertising pattern of various forms and diversified carriers such as radio, television, newspapers, books, posters and letters today. However, turning a long, long history, we can see that long ago, our ancestors knew how to use advertising to transmit information, attract customers and compete for the market. Many of today’s advertisements evolved from the past forms of advertisements and evolved more or less from the past