谈到促销,多数企划人员首先把活动放在第一位。然而,促销真的就是简单地吸引人气吗?放在第一位的应该是销售分析。销售分析是认识市场、理解市场的必经途径。过去某一段时间市场各种力量相互作用的结果形成的销售数字,记录了销售演变的轨迹。因此,通过连续几期销售数据的分析就可以找出销售发展的趋势,藉此可以预测 Speaking of promotions, most planners first place their activities first. However, the promotion is really simply appealing popularity? Top priority should be sales analysis. Sales analysis is to understand the market, understand the market must pass. The sales figures that resulted from the interaction of various forces in the market at some point in the past record the trajectory of sales evolution. Therefore, through the analysis of several consecutive sales data can be found in sales trends, which can be predicted