论文部分内容阅读
随着高铁时代的到来和运能的逐渐提高,车票将逐渐回归其商品的本质,各种营销活动都将围绕盈利展开。高速铁路运营能力提升的关键在于转变经营理念,推动行业的市场化进程,提高服务的针对性和灵活性,从票价管理和运能调整体系改革入手,精确票库管理,促进动态调整,开拓营销市场,使客票营销更加符合旅客需求和市场规律,有效降低运营和管理成本,提高效率,真正发挥高速铁路不可比拟的优势。
With the advent of the era of high-speed rail and the gradual improvement of transport capacity, tickets will gradually return to the essence of their products, and various marketing activities will focus on profitability. The key to enhance the operational capability of high-speed railway lies in changing the business philosophy, promoting the marketization of the industry, improving the pertinence and flexibility of the service, starting with the reform of the fare management and transportation capacity adjustment system, precise ticket warehouse management, promoting dynamic adjustment and opening up Marketing market, ticket marketing more in line with passenger demand and market rules, effectively reduce operating and management costs and improve efficiency, the real advantage of high-speed rail unparalleled advantages.