随着我国经济发展水平的进一步提高,旅游已经从奢侈品蜕变为常见品。与此同时,人们对于旅游消费日趋理性,对旅游产品的需求也发生了变化,比较传统旅行社包价旅游,自助游已经成为现今旅游方式新宠之一。本文针对目前中国自助游的概况,尝试从自助游在中国发展的有利条件和机遇,浅析中国自助旅游发展的新趋势。 With the further improvement of China’s economic development, tourism has transformed from luxury goods into common products. At the same time, people are becoming more and more rational for tourism consumption and the demand for tourism products has also changed. Compared with the traditional travel agency package tourism, self-help travel has become one of the new darling of the current travel mode. This article aims at the general situation of self-help travel in China at present, trying to develop the favorable conditions and opportunities for self-help travel in China and analyzing the new trend of self-help travel in China.