这几年到中国大陆来访问、旅游的人会见到有许多新事物,新景象,其中之一就是广告。在现代社会里,广告几乎充斥于社会的每个角落。商品经济的存在,商业与广告是不可分离的。在社会主义经济中,既然也存在着商品生产和市场经济,就需要广告这一推销商品、繁荣经济、指导消费、发展生产的手段。因而在五十年代和六十年代初期的新中国,是有过广告的。可是在十年浩劫 In the past few years to visit China, tourists will see many new things and new scenes. One of them is advertising. In modern society, advertising is almost full of every corner of society. The existence of commodity economy, business and advertising are inseparable. In the socialist economy, since there are also commodity production and market economy, we need to advertise the means of marketing commodities, boosting the economy, guiding consumption and developing production. Thus there was advertising in New China in the 1950s and early 1960s. But in a decade of catastrophe