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全方位地审视民族文化产业的发展创新有助于少数民族文化产业发展更加科学合理,民族文化产业的发展创新最终需要通过市场营销来实现。在此,基于市场营销的规律和特征,分析了民族文化产业创新发展的基本原则,提出民族文化产业创新发展可以从开发民族特色化产品、精准文化品牌定位、差异化产品标示、系列化产品发掘等方面来努力。
A comprehensive examination of the development and innovation of the national culture industry will help the development of the minority culture industry be more scientific and rational. The development and innovation of the national culture industry will eventually need to be realized through marketing. Based on the laws and characteristics of marketing, this paper analyzes the basic principle of innovation and development of national culture industry, and puts forward that innovation and development of national culture industry can be explored from the aspects of developing national characteristic products, precise cultural brand positioning, differentiated product labeling and series product discovery Etc. to work hard.