这是一个跨界的时代,新旧媒体跨界,商品产品跨界,行业产业跨界,企业面对的竞争越来越多,却无法预知下一个竞争对手将来自何方。这又是一个聚焦的时代,无论企业如何跨界,其所执行的各种跨界策略,跨入各种行业,必定聚焦于一个目标、服务于一个战略,才有可能获得真正的竞争力。多重跨界聚焦行业战略“大健康”产业便是天士力集团跨界聚焦的那个点。在“大健康”产业框架下,天士力在产品上集合了药品、食品、保健品;在产业上集合了科研、种植、生产、营 This is a cross-border era. Cross-border communications between new and old media, cross-border of commodity products and cross-border industries and industries, with more and more competitions facing enterprises, can not predict where the next competitor will come from. This is yet another era of focus. No matter how enterprises cross their borders, the various cross-border tactics they implement will cross into various industries and must focus on one goal and serve a strategy so as to obtain real competitiveness. Multi-cross-industry focus on industry strategy “Big Health” industry is Tasly cross-industry focus that point. Under the “Big Health” industry framework, Tasly has put together medicines, foodstuffs and health products on its products; it has put together scientific research, cultivation, production and operation in the industry