作为世界上分布最广的消费产品,可口可乐展现出多元文化差异中的人们的共同体验,这瓶碳酸饮料与众多历史事件、文化现象一起,成为了美国商业和历史的重要组成部分。与消费者持续的沟通始终是可口可乐品牌营销的关键所在,《21CBR》记者专访了可口可乐公司大中华及韩国区总裁冯广晟,就当下饮料行业消费趋势变化、数字化时代消费者忠诚度培养以及全球运营等方面话题分享了他的观点。 Coca-Cola, as one of the most widely distributed consumer products in the world, demonstrates the shared experience of people in multicultural diversity that, along with numerous historical events and cultural phenomena, has become an important part of American business and history. Continuous communication with consumers has always been the key to Coca-Cola brand marketing. 21CBR reporter interviewed Feng Guangsheng, president of Coca-Cola Greater China and South Korea, on the current changes in consumer trends in the beverage industry, consumer loyalty in the digital age, and global operations The topic shared his point of view.