市场预测是在市场调查的基础上,运用预测理论与方法,对决策者关心的市场变化、未来变化趋势与可能达到的水平做出估计与测算,为决策提供依据的过程。在此基础上形成的报告,即是市场预测报告。市场预测是一门应用性的边缘学科,也是科学决策必不可少的环节。写作中不仅要融合经济学、市场学、计量经济学、统计学、系统工程学和信息论等各门学科的知识,进行定性、定 Market forecasting is based on the market survey, using forecast theory and methods to estimate and measure the changes in the market concerned by policymakers, future trends and possible levels, and provide the basis for decision-making. The report formed on this basis is the market forecast report. Market forecasting is an applied fringe discipline and an indispensable part of scientific decision-making. Writing not only to integrate economics, marketing, econometrics, statistics, systems engineering and information theory and other disciplines, qualitative, fixed