《汽车保险与理赔》是汽车营销与服务工程专业的主要专业课程之一,本文就该课程的教学内容与方法进行了深入探究。实践证明,在该课程内容取舍上应与学生的职业能力取向相符合,与专业培养目标相一致。在“板书+多媒体”的教学模式下,采用行动导向教学方法,渗透德育教育,并适当插入实践教学,以达到理论与实践的统一。 “Automobile Insurance and Claims Management” is one of the major professional courses in automotive marketing and service engineering. This paper probes into the teaching contents and methods of this course. Practice has proved that in the choice of the content of the course should be consistent with the students’ occupational ability orientation, consistent with the professional training objectives. Under the teaching mode of “blackboard + multimedia ”, we adopt action-oriented teaching method to infiltrate moral education and insert practical teaching appropriately in order to achieve the unification of theory and practice.