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观众不关注电视台或电视频道,观众关注的是电视节目。说到某电视台,人们最先想起的总是它的品牌栏目,如中央电视台的《焦点访谈》、《东方时空》、《大风车》,北京电视台的《东芝动物乐园》、《环球影视》、《纪录》等。电视台最早播出的是单个节目,但这种没有秩序的节目往往给观众带来观看的不便:不知道什么时候能看到什么节目。于是,一些类型相似的节目安排在一个相对固定的时间播出,逐渐形成电视栏目。
The audience does not pay attention to the television station or the television channel, the viewer is concerned about the television program. When it comes to a TV station, the first thing people think of is always its brand columns, such as CCTV’s Focus Interview, Oriental Time, Windy Wind, Beijing TV’s Toshiba Zoo, Universal Pictures, “Record” and so on. The earliest broadcast on television is a single program, but this non-ordered program often gives viewers the inconvenience of watching: do not know when to see what program. As a result, some types of similar programs are scheduled to be broadcast at a relatively fixed time, gradually forming a television program.