在社会发展如此之快的今天,作为新一代设计者的我们在设计可以投入市场的作品的同时,是否考虑到传统的文化指向问题。本文就设计与文化首先展开讨论,了解到现代平面设计中多数用到的中国传统文化元素,最后浅析中国传统文化元素在现代设计中的何去何从,设计并不是一味的生搬硬套传统元素符号,它应该是一种建立在当代设计中的文化指向问题,更多的还是要结合现代社会背景。 With the rapid development of society, as a new generation of designers, we have considered the traditional issues of cultural orientation while designing works that can be put on the market. This article first discusses the design and culture, understands most of the traditional Chinese cultural elements used in modern graphic design, and finally analyzes the traditional Chinese cultural elements in the modern design where to go, the design is not blindly applied to the traditional elements of symbols, it should Is a kind of cultural orientation based on contemporary design, more or to combine the background of modern society.