随着互联网技术的快速发展,9158、YY等直播互动模式开启了互联网直播时代。与传统的电视直播相比,互联网直播表现形式丰富,具有强大的互动性、实时性等特点,能充分带动用户积极性。从YY、9158等网络视频聊天室到虎牙、斗鱼等游戏直播,再到花椒、映客等移动直播应用的相继出现,互联网视频直播形态呈现出移动化、社交化、矩阵化等新常态。本文在总结国内外移动直播应用发展特征的同时,探析移动直播发展所面临的现实困境,以及未来的发展趋势。 With the rapid development of Internet technology, 9158, YY live interactive mode opened the Internet broadcast era. Compared with the traditional television broadcast, the Internet broadcast lively forms of expression, with strong interactive, real-time and other characteristics, can fully promote the enthusiasm of users. From YY, 9158 and other online video chat rooms to Tiger teeth, fighting fish and other live games, and pepper, Ying Ke and other mobile broadcast applications have appeared, the Internet video broadcast showing a mobile form, socialization, matrix and other new normal. This article summarizes the development characteristics of mobile broadcast applications at home and abroad at the same time, explore the development of mobile live facing the real predicament, as well as future trends.