中共浙江省委宣传部副部长鲍洪俊在2014年第4期《传媒评论》刊文,认为做好今年的新闻宣传工作需要处理好四个关系。1.一是存量定力与增量发力的关系。存量定力和增量发力的关系,指的就是传统主流媒体做大做强主业和积极拓展新媒体渠道、实现融合发展的关系问题。从传媒发展态势来看,这两者是相辅相成的,当同时用力,不可偏废。在存量定力上,首先,传统主流媒体是重要执政资源、舆论“红色地带”和风向 Bao Hongjun, vice minister of Propaganda Department of Zhejiang Provincial Party Committee, said in his article in “Media Review” in the fourth issue of 2014 that they need to handle the four relations well in this year’s press and propaganda work. 1. First, the relationship between stocking force and incremental force. The relationship between the fixed stock of stock and the incremental power refers to the relationship between the traditional mainstream media that enlarges and strengthens the main business and actively expands new media channels to achieve integration and development. Judging from the development trend of the media, these two are mutually reinforcing, and meanwhile they can not be neglected. In determining the stock, first of all, the traditional mainstream media is an important source of resources, media, “red zone” and the direction of the wind