城市要塑造自己的形象,而且要塑造精良的“品牌形象”,是参与国际经济大角逐,谋求发展和开创大经济、大市场的前提和关键。具体一点讲,良好的城市形象是21世纪经济能够持续发展,招商引资、旅游开发、吸引人才、扩大交流、繁荣富裕的前提条件,也是涉及城市现代化科学技术、贸易经济、精神文明和城市化水平的 It is the prerequisite and key for the cities to shape their own image and to create a sophisticated “brand image” that they are participating in the international economic race and seeking to develop and create a large economy and big market. More specifically, a good city image is a prerequisite for sustained economic development, investment promotion, tourism development, attracting talent, expanding exchanges and prosperity in the 21st century. It also involves the modernization of cities in science and technology, trade and economy, spiritual civilization and urbanization of