我国虽然已经是世界第一大电视剧生产国,电视剧品质也已有了很大的提高,但在海外的影响力却不尽如人意,国产电视剧还很少能够进入国外尤其是欧美国家的主流市场,电视剧在对外文化宣传中的作用远远没有体现出来。这种文化影响的弱势与我国的经济实力显然是不协调的,为此,我们应该尽可能地通过拓展海外市场,提高中国文化的国际影响力。一、拓展电视剧海外市场与国家对外文化宣传之间的关系我国对外文化宣传的主要任务是树立国家形 Although China is already the largest producer of TV series in the world and TV series quality has also been greatly improved, its overseas influence is not satisfactory. Domestic TV series seldom enter the mainstream market of foreign countries, especially Europe and the United States. The role of drama in the promotion of foreign culture is far from being reflected. The weakness of this cultural impact is apparently not coordinated with the economic strength of our country. To this end, we should try our best to expand the overseas market and enhance the international influence of Chinese culture. First, to expand the relationship between TV drama overseas markets and the country’s foreign cultural advocacy The main task of China’s foreign cultural propaganda is to establish the national shape