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中国传统绘画元素越来越多的被应用到平面广告设计当中,这不仅为平面设计带来了新的视觉体验,同时也让中国传统的绘画得到了推广和创新。随着社会的进步,我国在广告平面设计的选材和风格上做出了很大的改变,结合中国优秀的传统文化和艺术设计,创立具有中国特色的广告风格,采取理性的思维方式,站在大众的审美角度,结合当今广告设计发展必备因素,把中国传统绘画技术成功的应用到广告的设计上。虽然传统绘画元素与平面设计在质量和元素上存在着差异,但是为了提高现代平面设计艺术的品味,可以对中国传绘画具有代表性的元素进行借鉴。这也是对中国传统文化中的宝贵财富的吸取和用。
More and more Chinese traditional painting elements are applied to the print advertisement design, which not only brings a new visual experience to the graphic design, but also promotes and innovates the Chinese traditional painting. With the progress of our society, our country has made great changes in the selection and style of advertisement graphic design. By combining Chinese excellent traditional culture and art design, we have created an advertising style with Chinese characteristics and adopted a rational way of thinking. The public’s aesthetic point of view, combined with the essential elements of today’s advertising design and development, the traditional Chinese painting techniques successfully applied to the design of advertising. Although there are differences in quality and elements between traditional drawing elements and graphic design, in order to enhance the taste of modern graphic design art, we can learn from the representative elements of traditional Chinese painting. This is also the attraction and use of precious wealth in Chinese traditional culture.