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基于条件风险值(CVaR)构建了风险规避制造商和风险规避零售商共同负责销售和回收的闭环供应链回收定价决策模型。研究发现,在各渠道顾客环保意识和渠道之间的影响强弱情况不同时,相应的最优回收定价随制造商风险规避水平的变换规律会产生不同的趋势,但不论顾客环保意识和渠道间相互影响怎么变化,最优回收定价都随零售商风险规避水平的增大而减小。
Based on CVaR, a decision-making model of closed-loop supply chain recycle pricing decision-making for both the risk-averse manufacturer and the risk-averse retailer in charge of sales and recycling is constructed. The results show that there is a different trend of the optimal return pricing with the change rule of manufacturer risk aversion when customers’ environmental awareness and channel influence are different in different channels. However, regardless of customer environmental awareness and channel-to-channel How mutual influence changes, the optimal recovery pricing retailers with risk aversion to increase the level of decrease.