论文部分内容阅读
市场营销是满足市场需求开设的专业性极强课程,该课突出强调学生能够熟练运用营销专业技能及对营销实际操作能力。高等职业为了满足市场需求,培养高质量专业人才,基于项目导向加强了实践教学环节比重,通过实践教学提高学生的实践能力及综合素养。为了进一步发挥基于项目导向的实践教学,本文将简述该种实践教学模式的意义及当前实践教学存在的问题,论述促进实践教学改革的有效措施。
Marketing is a highly specialized course that meets the needs of the marketplace. The course highlights students’ proficiency in using marketing expertise and practical marketing skills. In order to meet the needs of the market and cultivate high-quality professionals, the higher occupation strengthens the proportion of practice teaching based on the project orientation and improves students’ practical ability and comprehensive quality through practice teaching. In order to give full play to the project-oriented practical teaching, this article will briefly describe the significance of the practical teaching mode and the existing problems in practical teaching, and discuss the effective measures to promote practical teaching reform.