公益传播于近年来在实践运用领域逐渐兴起,广泛活跃于各级各类媒介。针对媒体公益传播,国内研究者对传统媒体和新媒体以及异态时期的公益传播作了一些研究。融媒时代的到来并不会取代以往的媒介传播形态或使之彻底消亡,而是同时并存。本文对这一系列研究,选取有代表性问题进行梳理与归纳,深入探讨融媒时代的中国公益传播融合模式,并探索未来的公益传播发展,以期为今后研究提供一个参照。 In recent years, public service broadcasting has been gradually emerging in the field of practical application and has been widely active in various media at all levels. In response to the media public service dissemination, domestic researchers made some research on the traditional media and new media as well as the public service dissemination during the morbid period. The advent of the era of mass media will not replace or completely disappear from the past, but at the same time coexist. In this series of researches, I will sort out and summarize the representative issues, probe into the integration mode of China’s public communication in the era of media convergence and explore the future development of public communication, so as to provide a reference for future research.