中国是一个经济持续快速增长的国家,也是长期靠粗放型经济发展的国家。世界著名品牌在中国加工产品,严重消耗了中国的资源,破坏了环境,自身则取得了丰厚的利润。《中国品牌》杂志披露:全世界商品总量的30%是由中国制造的。而国家环保总局副局长潘岳提供的数字显示:中国的GDP占世界的4%,却耗用了世界消费总量30%的钢铁、31%的煤炭和40%的水泥。按照这样的发展模式,中国经济还能够走多远?因此,品牌战略只有成为国家战略,中国的经济才能够有光明的未来。 China is a country with sustained and rapid economic growth as well as a country that has for a long time been experiencing extensive economic growth. World-famous brands process their products in China, which have seriously consumed China’s resources and damaged the environment, and have themselves made huge profits. China Brand magazine disclosed that 30% of the world’s total merchandise is made in China. According to Pan Yue, deputy director of SEPA, figures show that China’s GDP accounts for 4% of the world’s total consumption, but consumes 30% of the world’s total consumption of steel, 31% of coal and 40% of cement. According to this mode of development, how far can China’s economy go? Therefore, only when the brand strategy becomes a national strategy can China’s economy have a bright future.