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蓝海战略的思想一经面世便在全球商业和理论界引起巨大轰动,成为了众人熟知的经典管理理论之一。十年来,蓝海战略的理论随着时代的发展不断演进。《清华管理评论》特邀蓝海战略理论创始人W·钱·金教授与读者深入探讨蓝海战略中的核心概念、理论发展和实际应用,并对一些常见的理解误区做出了辨析,为中国企业未来战略发展献策。
Once published, the Blue Ocean Strategy has caused great sensation in the global business and theorists and become one of the well-known classical management theories. Over the past decade, the theory of Blue Ocean Strategy has evolved with the development of the times. Tsinghua Management Review invited Prof.W Qian Jin, the founder of Blue Ocean Strategy Theory, to discuss in depth with readers the core concepts, theoretical development and practical application of Blue Ocean Strategy. Some common misunderstandings have been made and made clear to Chinese enterprises Future strategy development proposals.