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《指导意见》为汽车维修行业转型发展指明了方向,鼓励汽车维修行业向连锁化、规模化、专业化、品牌化发展,满足老百姓就近就便、个性化、多样化的维修需求,未来汽车维修连锁市场潜力巨大。但与此相对应的,传统汽车维修企业则面临经营业务广而不精,技术、服务、管理水平落后等经营痛点,在越来越注重顾客体验的市场竞争中日渐陷入发展瓶颈,越来越多的汽车维修企业转向加盟成熟的连锁品牌,借助连锁品牌的影响力、平台资源、技术优势、标准化管理及信息系统等,成功实现转型发展,走出困境。
The “Guiding Opinions” pointed out the direction for the transformation and development of the automobile maintenance industry, encouraged the automotive maintenance industry to chain, scale, specialization and brand development to meet people’s needs for convenience, personalization and diversification. In the future, vehicle maintenance Chain market has great potential. However, corresponding to this, the traditional automobile repair enterprises are faced with the management of business is extensive but not refined, technical, service, management level and other operating pain points, more and more emphasis on customer experience in market competition increasingly caught in the development bottleneck, more and more Of the auto repair companies to join the mature chain brand, with the influence of chain brand, platform resources, technological advantages, standardized management and information systems, the successful realization of the transformation and development, out of the woods.